Scott Lederer

UX design for scrappy web app teams

Google Maps

2008–2011 · Desktop local search design

I designed much of the desktop Local Search experience on Maps during 3½ years at Google. Major contributions include: local search use cases, designs for business and geographic Place Pages, search results, info bubbles, and reviews. My work there culminated in an overhaul of the search experience in 2013.

I also redesigned the rating stars system across all Google properties.

Many items below are conceptual or formative. I always like the things that didn't launch more than those that did.

Infobubbles FTW — The infobubble, since retired

Best ever, ever — The “Best ever” rating — a sort of sixth star

Accolades concept — Concept for championing places within categories and localities

City page concept — City place page concept

Bluesky place page concept — Business place page concept

Local result format concept — Local search results concept

Patented prefinements — Local search results concept

Disambiguation via map folding concept — Did you mean Taj Mahal NYC or Taj Mahal India?

GStar concept — All your stars togethers — Concept