Scott Lederer

UX design for scrappy web app teams

Bitly

2011–2012 · Social bookmarking design

Bitly has grown from beloved shortlinking tool to social bookmarking service to indispensable marketing and analytics platform. Working with a stellar team there, I redesigned the Bitly website and designed Bitly’s first mobile app.

Saving a link
Saving a link and generating a shortlink in the browser extension
Make private
Stats, sharing, and private saving
List of links
List of saved links
Link details
Details about a saved link
In a bundle
Commenting on a link
Commenting
Oops, network error
Inbox concept
Search and organize saved links
Firehose concept
Coping with the firehose via personalized levels of interest
401 page
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