Scott Lederer – Google Maps

Google Maps

2008–2011 · Desktop local search design

I designed much of the desktop Local Search experience on Maps during 3½ years at Google. Major contributions include: local search use cases, designs for business and geographic Place Pages, search results, info bubbles, and reviews. My work there culminated in an overhaul of the search experience for The New Google Maps (2013).

I also redesigned the rating stars system across all Google properties.

Many items below are conceptual or formative. I always like the things that didn't launch more than those that did.

Infobubbles FTW — The infobubble, since retired

Best ever, ever — The “Best ever” rating — a sort of sixth star

Accolades concept — Concept for championing places within categories and localities

City page concept — City place page concept

Bluesky place page concept — Business place page concept

Local result format concept — Local search results concept

Patented prefinements — Local search results concept

Disambiguation via map folding concept — Did you mean Taj Mahal NYC or Taj Mahal India?

GStar concept — All your stars togethers — Concept